Creator’s of America’s Army, Virtual Heroes, have used their platform to create a virtual training environment for customer service:

HILTON GARDEN INN® UNVEILS ULTIMATE TEAM PLAY

Besides the fact that they chose a terrible name for the game, and made a dubious claim that their game is the first application of games in the hospitality industry (how about The Kitchen guys!), it’s good to see big players like this break out of the military space and look at more mainstream applications for their technology.

It will be very interesting to see how their branching dialogue system pans out, as simulating realistic human behavior is just a little tricky. I’ve got to say I was pretty impressed by Mass Effect, but I’m assuming this scenario will call for more direct repsonces quoted stright out of the Hilton 3-ring binder.